Poor Or Improper Keyword Research
It is important to figure out what exact words and phrases/Keywords your potential customers are searching for online. Without knowing this information, you won't be able to create content and optimize your website in a way that helps you show up in those relevant search results.
By doing improper keyword research, you cannot ensure that the content and pages on your website are aligned with what your target customers are looking for. This is crucial for improving your rankings in search engine results.